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Marketing Research Ultimate Secrets
Introduction
Why Marketing Research?
Section 1
A Marketing Information System and The Concept of Marketing Research
The Integrated Marketing Research Process
A Classification of Marketing Research Designs
Section 2
Data Sources in Marketing Research – Secondary & Primary Data
Section 3
Population & Sampling
Section 4
Marketing Research Instrumentation For Qualitative research & Method of Contact
Section 5
Marketing Research Instrumentation for Quantitative Research & Method of Contact
Section 6
Validity & Reliability
Statistical Analysis for Quantitative Research
Section 7
Code of Ethics in Research & Report Writing
Population & Sampling
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