Creating Powerful Brands & Brand Equity

Practical Guide To Astonishing Market Share & Tremendous Profits

Enroll For 397$

Coming To You In June 2017

Exploring the role which brands can play in the growth of the company along with the concept and importance of brand equity is one of the most fundamental strategic tasks. And it concerns every company, professional, business manager & entrepreneur.

Building & sustaining valuable brands is a synthesis of scientific knowledge, artistic inclination, and managerial charisma.

Your Instructor

Jean Suvatjis
Jean Suvatjis
Jean has extensive hands-on experience & an academic background in the field of brand marketing.

He has consulted for several major companies both in his motherland Greece & abroad obtaining valuable expertise. His ability to identify how & in which ways internal marketing can contribute, enhance and advance traditional marketing make companies more prosperous & ready to meet the challenges of the ever-changing business environment.

He holds a PhD in Commerce/Brand Marketing, MBA in Operations Management, Masters in Management, Masters in Marketing and Bachelor’s Degree in Economics/Finance.

Jean published many papers in top rated journals and books.

Course Objectives

This course will explore the role of brands & clarify the nature of brands as a mean of growth and profitability.

Building & sustaining valuable brands will set the foundation of a competitive advantage for the company. It will simultaneously generate a continuous flow of revenues.

The course will introduce the sequential steps necessary to build powerful brands. Every stage of the building process will be explored. By the end of this course, all participants will be able to adopt a more integrated approach to brand building.

Successfully managing brands constitute a challenge. Different thinking is needed to manage the tangible & intangible assets of the brand & to exploit its full potential.

Here is what you are going to learn:

  • The role of brands within the entrepreneurial spectrum
  • How to structure a brand – considering product/service attributes and characteristics
  • Inventing the brand promise
  • Synthesizing the promise to identify strengths and gaps in its enactment
  • How to evaluate a brand’s promise – strengths
  • How to initiate the strategic process to build and sustain valuable brands.
  • How to create a brand vision
  • How to set concrete brand objectives
  • How to develop an organizational culture aligned with your brands
  • How to keep staff focused on brand objectives through catalytic monitoring process
  • How to use brand resources appropriately
  • How to identify the optimal mix of resources to enact the strategic essence
  • How brand architecture can increase brand effectiveness
  • How brand essence will create competitive advantage
  • How brand equity will create value for your brand
  • How to set effective brand strategies
  • How to manage brands on a daily basis
  • How brand evaluation will improve your brand
  • How to use brand metrics

This course will provide valuable knowledge & will introduce

  • A holistic approach to creating a brand
  • Identify the factors and processes associated with a successful brand building.
  • Designate the components of the brand & their impact on every individual component of the brand.
  • Introduce the tangible & intangible nature of brands. Show why both contribute to brand success.
  • Reveal the frameworks, which will create or revitalize brands
  • Introduce frameworks which will show ways of adding value to brands in both product & services sectors.
  • Designate internal processes affiliated with brands that engender commitment & encourage excellent brand support
  • Introduce all types of brand assets and the necessity to align them with brand’s strategies
  • Show how valuable brands go beyond competing with other products or services in the market.
  • Identify Strategies for more effective brand differentiation.
  • Align Brands with stakeholders’ expectations,
  • Orient managers to develop strategies. Strategies that will contribute to the wealth of their brands.
  • Instruct managers to develop effective strategies, which will boost brands’ performance.
  • Introduce new ways to focus on brand experience that can generate increased returns.
  • Help managers appreciate how brands can outrun competition without using extravagant budgets
  • Provide a holistic approach to brand assessment

Suitable for
Entrepreneurs & business executives of all levels
Students as well

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
What If I need some assistance?
We will happily assist you in any issues. Contact us and we will reply within 24h

Get started now!