Making Marketing Applicable

How To Use The Breakthrough Seven Stage Approach To Build Remarkable Marketing For Your Company

Enroll For 497$

Coming To You In May 2017!

Marketing is not solely a business activity.

It has a far broader demographic, social, cultural, economic, technical, international & global dimension. Any interpersonal or inter-organizational relationship involving an exchange is considered marketing.

Marketing focuses on what is being exchanged. What activities are designed to facilitate that exchange & what the target market is.

Marketing is the creation & delivery of what consumers want. Planning & developing a product/brand service which will meet people’s wants. And determining the best way to price, promote & distribute that product or service.

The marketing concept proclaims the customer-oriented philosophy. It pursues profitable sales volume as the ultimate goal of the firm. And not just volume for the sake of volume alone. All marketing mechanisms in a firm should be organizationally coordinated.

Marketing is a synthesis of valuable mechanisms. Marketing Management operationalizes all these mechanisms & creates customer satisfaction & fulfillment of needs.

Your Instructor

Jean Suvatjis
Jean Suvatjis
Jean has extensive hands-on experience & an academic background in the field of brand marketing.

He has consulted for several major companies both in his motherland Greece & abroad obtaining valuable expertise. His ability to identify how & in which ways internal marketing can contribute, enhance and advance traditional marketing make companies more prosperous & ready to meet the challenges of the ever-changing business environment.

He holds a PhD in Commerce/Brand Marketing, MBA in Operations Management, Masters in Management, Masters in Marketing and Bachelor’s Degree in Economics/Finance.

Jean published many papers in top rated journals and books.

Course Objectives

The course aims to:

  • orient participants toward strategic marketing process
  • sharpen the strategic management thinking
  • establish strategic mission and intent
  • introduce the External environment analysis
  • exhibit the necessity of the Internal resource analysis
  • explain the importance of Competitors’ analysis
  • introduce Marketing analysis and planning
  • facilitate the creation of Business and corporate level strategies
  • explain the Content and nature of the competitive strategies
  • introduce Strategic evaluation, Corporate governance/responsibility, and business ethics

Course Description

The course will provide participants with a critical understanding of the strategic marketing management process. As well as the contribution of strategic marketing to that process. It will integrate material from other parts of the course within a strategic management framework.

Learning Outcomes
You will learn:

  • How to explore the Field of Marketing
  • How to identify and understand the Marketing System and the Marketing Environment
  • How to conduct a situation analysis
  • How to carry out Marketing Research
  • How to identify issues related to Markets – People – Money: What is a market?
  • How to explore and understand the industrial market
  • How to proceed with Product Planning and Development
  • How to explore Product Lines Policies and Strategies
  • How to manage Brands, deal with Packaging and other product features
  • How to proceed with pricing & price determination. Basic methods of setting price, price policies & strategies
  • How the Retail Market & Retailing institutions work
  • How to manage Channels of distribution
  • How to proceed with decisions related to Promotions. Nature & importance of promotion, promotional mix, promotional methods
  • How to manage advertising and sales promotion
  • How to Plan and evaluate the marketing effort

Suitable for

Executives of all levels

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
What If I need some assistance?
We will happily assist you in any issues. Contact us, and we will reply within 24h

Get started now!