Marketing Research Ultimate Secrets

How to make better business decisions

Enroll Now For $497

Coming To You In June 2017

Are you a college student, manager or entrepreneur ?

If you struggle to make a decision about your products and services, Marketing Research will assist you to proceed with right decisions.

The marketing research process will identify your possible weaknesses and hidden strengths which will facilitate to better and deeper market penetration, customer satisfaction, customer loyalty, and reputation. Through Marketing Research, you will reach your business objectives and increase your company’s revenues.

College students enrolled in this course will acquire the proper skills advancing their careers in the discipline of Marketing Research.

Completing this course will enable you to design and structure your own Marketing Research tailor-made to your specific needs.

Your Instructor

Jean Suvatjis
Jean Suvatjis
Jean has extensive hands-on experience & an academic background in the field of brand marketing.

He has consulted for several major companies both in his motherland Greece & abroad obtaining valuable expertise. His ability to identify how & in which ways internal marketing can contribute, enhance and advance traditional marketing make companies more prosperous & ready to meet the challenges of the ever-changing business environment.

He holds a PhD in Commerce/Brand Marketing, MBA in Operations Management, Masters in Management, Masters in Marketing and Bachelor’s Degree in Economics/Finance.

Jean published many papers in top rated journals and books.

Course Description

Acquainting yourself with Marketing Research, this course will allow you to plan, design, construct & execute a marketing research in just six weeks.

In this period, you will be able to align a number of research elements to solve various marketing problems. You will be able to proceed with better decision making dealing with many marketing problems.

This course will focus on gathering and analyzing collected data to forecast a number of marketing activities precisely.

Problem formulation, procedures of research techniques and applications of tools will be introduced to facilitate better decision making towards marketing problems. Particular attention will be drawn to methods and criteria for identifying & selecting markets. These valuable techniques are useful to marketing managers & business owners; that’s why they will be introduced.

The entire course is built from the point of a practitioner/business owner/manager exercising marketing research to achieve further market penetration & an increase in revenues for the company.

You will be acquainted with all unique processes needed to design marketing research & understand the chain of elements required to plan, structure and execute marketing research successfully.


A sound knowledge of marketing research & evaluation methods is considered essential across a range of applications. That’s why we need to understand the usefulness of marketing research.

This course will help you
To develop skills further in sourcing and evaluating information.

To familiarize yourself with research material, writing and presentation styles, and the procedures, protocols & processes of applied research.

You will develop critical understanding & application skills of planning and implementing marketing research, including accessing, interpreting and evaluating primary & secondary data and analyzing it correctly in selecting tailor -made solutions to your individual marketing problem. Finally, encourage original, critical and independent thinking.

Learning Objectives

You will learn how to:

  • Source and critically evaluate data/information from a range of sources;
  • Evaluate the different methodological approaches, methods, and techniques that are available for marketing researching specific projects;
  • Evaluate different methods of interpreting and presenting qualitative data;
  • Evaluate different methods of collecting quantitative data, including sampling issues, survey types, and questionnaire design and implementation;
  • Understand the connection between research question, survey instrument, and descriptive analysis
  • Evaluate issues of access, ethics, validity, and reliability in research;
  • Justify an appropriate methodology

Also, you will be able
  • Identify and critically assess a range of qualitative and quantitative research methods;
  • Effectively evaluate research methods in relation to different research contexts and requirements;
  • Critically evaluate digital and printed bibliographic resources;
  • Evaluate contradicting findings in the literature review and identify flaws in the methodologies of published research;
  • Detect and assess appropriate theoretical frameworks relating to the research objectives;
  • Critically assess & evaluate secondary data and discover gaps in knowledge.

This course will provide you with the following content:

  • The purpose of marketing research across a range of applications
  • The marketing research process
  • Choose the research approach and research strategy
  • Development and articulation of marketing research question
  • Critically reviewing data /literature from a range of available published sources

Identification of Research methodologies

  • Understanding, evaluating and justifying methods and techniques for collecting data from secondary and primary sources including documents, surveys, questionnaires, observation, various types of interview, oral history, protective techniques
  • Identifying your research population and selection of samples.
  • Questionnaire design and implementation
  • Using secondary sources to generate primary data.
  • Collecting primary data through observation.
  • Collecting primary data using semi-structures and in-depth interviews.
  • Collecting primary data using questionnaires.
  • Analyzing quantitative and qualitative data with statistical software.
  • Discuss the use of Basic descriptive statistics.
  • Analysing quantitative data using SPSS
  • Understanding access, ethical, validity and reliability issues;
  • Approaches to analyzing & interpreting qualitative data including thematic, narrative, content and semiotic analysis.

All of this in just six weeks!

Suitable for
Executives of all levels

Class Curriculum

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  Section 2
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  Section 3
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  Section 7
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Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!